![]() This evolution into a lucrative franchise began when Milne sold certain rights to the literary agent and “ father of the licensing industry” Stephen Slesinger in 1930. So far, it has brought in a total of 80.3 billion dollars worldwide. In 2021 Statista estimated that Winnie the Pooh ranked #3 in the top-grossing media franchises of all time, behind only Pokemon and Hello Kitty and tied with Mickey Mouse. Since the book’s publication in 1926, what began as a gentle and whimsical children’s tale has grown into a licensing juggernaut currently owned by Disney Enterprises.
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